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Archive for June, 2006

Why

Posted by ifitsgotanengine on June 18, 2006


Why would Progressive insurance feel it necessary to market a new brand of insurance, Drive insurance from Progressive?

If they already offer every insurance product that any driver needs, why start a new franchise that is only available through agents (not online)?

How do they market it?

Them: Buy Drive Insurance.
Customer: Why should I?
Them: It costs more because we have to pay insurance agents.
Customer: ???

I guess I don’t get it.

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